Mark Matteson

Upon reading an article on actor Tom Berenger, I went on YouTube and watched the 3-hour TNT Mini-series “Rough Riders” about our 26th President, Teddy Roosevelt. What a story. I am a huge TR fan, having read at least ten books on his life. My favorite was the Pulitzer Prize winning book “The Rise of […]

Elbert Hubbard was the author of the moralistic essay “A Message to Garcia.” A freelance newspaperman and head of sales and advertising for a manufacturing company, Hubbard retired in 1892 and founded Roycroft Press in 1893 at East Aurora, NY on the model of William Morris’ communal Kelmscott Press, which he had visited in England. […]

William James was born in 1842. He went on to become the unofficial Father of American Psychology. I am a dyed in the wool “Jamesian” meaning I agree with and practice his philosophy and psychology. He heavily influenced a young Teddy Roosevelt as one of the most popular professors at Harvard College. He (and his […]

His name is Joe Girard. He was born in the ghettos of Detroit. He started out as a shoeshine boy, then newspaper delivery boy, then assembling stoves. He eventually began building homes. That business failed. His father told him he would never amount to anything. At thirty five, he was married, had two kids and […]

Form the Habit of Selling Yourself On What You Are Selling Its really believing in your product or service. Its understanding what it can really do for you clients. By developing this level of empathy, it fosters the respect for the buyer’s good sense. Form the Habit of Continuous Study Learning more can help you […]

This week I decided to break tradition and write in the third person. This profile of a sales superstar is too long for one post so I broke it up into two parts. He was born in 1912, one of nine children. His parents fled the ghettos of Russia and settled in the midwest. By […]