Do you want to make a point that sticks in the mind of the prospect? Tell a story. A sad story, a funny story, a good story. I like stories that make me laugh, cry or think. I like 1st and 3rd stories best. Here is one you might like:
An Italian businessman from Milan walked into a bank in New York City and asked for the loan officer. He told the loan officer that he was going to Italy on business for two weeks and needed to borrow $5,000, and that he was not a depositor of the bank. The bank officer told him that the bank would need some form of security for the loan, so the Italian handed over the keys to a new Ferrari. The car was parked on the street in front of the bank. The Italian produced the title and everything checked out. The loan officer agreed to hold the car as collateral for the loan and apologized for having to
charge 12% interest.
Later, the bank’s president and its officers all enjoyed a good laugh at the Italian for using a $250,000 Ferrari as collateral for a $5,000 loan. An employee of the bank then drove the Ferrari into the bank’s underground garage and parked it. Two weeks later, the Italian returned, repaid the $5,000 and the interest of $23.07.
The loan officer said, “Sir, we are very happy to have had your business, and this transaction has worked out very nicely, but we are a little puzzled. While you were away, we checked you out and found that you are a multimillionaire. What puzzles us is, why would you bother to borrow $5,000?”
The Italian replied: “Where else in New York City can I park my car for two weeks for only $23.07 and expect it to be there when I return?”
Have a wonderful holiday season!
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