Archive › December, 2009

Stories are Sticky

Do you want to make a point that sticks in the mind of the prospect? Tell a story. A sad story, a funny story, a good story. I like stories that make me laugh, cry or think. I like 1st and 3rd stories best. Here is one you might like: An Italian businessman from Milan […]

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Interviews Should Be Planned In Advance

I am going to be interviewed for a Podcast next week. The questions were sent to me in advance. Here they are: “Before we start, why don’t you share a little about your background. 1. You’ve just finished a new book, called “A Simple Choice.” What’s this book all about? 2. When you write books, […]

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